Membership Luncheon - Advertising 101

Advertising 101: Practical Strategies for Small Business Success

Navigating the world of advertising can feel overwhelming — but it doesn’t have to. Join us for Advertising 101, a program created specifically for Carroll County’s small businesses to help you get the most out of your marketing efforts.

Moderated by Dr. Brad Yates, Dean of the School of Communication, Film, and Media at UWG, this panel brings together our local media partners to share what really works in today’s advertising landscape. From traditional outlets to digital strategies, you’ll hear first-hand how to reach the right audience, maximize your budget, and make your message stick.

Expect practical insights, real-world examples, and an interactive Q&A where you can get your specific marketing questions answered. Whether you’re just starting out or looking to sharpen your approach, this session will equip you with tools and ideas you can put into practice right away.